Google’s robots.txt interpretation is as flexible as a ballerina

  • July 8, 2019
  • Vincent van Scherpenseel
Today we spent some time browsing the robots.txt repository and playing with the open-sourced robots.txt validator. We found some interesting things to share, which we've collected in this article.
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A deep dive into the implications of the robots.txt RFC

  • July 2, 2019
  • Steven van Vessum
On July 1st, Google announced that they were going to revamp the Robots Exclusion Protocol – 25 years after its birth. This resulted in an extension to the Robots Exclusion Protocol that was submitted to the Internet Engineering Task Force (IETF) on July 1st, 2019. A robots.txt update was long overdue It's an interesting development, one whic...
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Technical SEO: what is it, and why is there such a growing demand?

  • July 1, 2019
  • Steven van Vessum
I think the technical side of things is the most important part of SEO! It’s like building a house; you need a good strong technical foundation to build the rest on top - the content and links. So many times I have seen a site that has really good content, and a lot of relevant links and associated authority, struggle so much to perform organic...
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Unconscious Incompetence: why it's dangerous for SEOs and how to overcome it

  • May 28, 2019
  • Steven van Vessum
So if you don’t check yourself, validate your own performance, your methods and assume you’re doing well because you have “XX years of experience”, you could be becoming incompetent and be totally unaware of the fact. Chris Green, Head of Marketing Innovation, Footprint Digital Hi Chris! Can you tell us a little about yourself? I'm Head of Sea...
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How to Win Featured Snippets Like a Boss

  • May 14, 2019
  • Steven van Vessum
Learn how to leverage the power of Featured Snippets to your advantage. Love them or hate them, these content-rich SERP enhancements have the ability to significantly uplift traffic and conversions so winning them in the right cases can result in fantastic growth. Izzi Smith, Owner, Izzi Smith Hi Izzi! Can you tell us a little about yourself? ...
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Knowledge Graph: what is it and why is it important?

  • April 24, 2019
  • Steven van Vessum
Hi there Jason! Can you briefly introduce yourself? I'm a Consultant in Digital Marketing and SEO, and I am currently traveling the world as a digital nomad. Traveling from conference to conference, living in hotels. You may have heard about my #SEOisAEO podcast where I talk to really smart people about their specialist subjects. It's really e...
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Push ContentKing Alerts to Slack

  • April 24, 2019
  • Veronika Martosova
You asked. We did it. It’s huge. ContentKing now integrates with Slack, pushing important alerts right into any of your team’s channels! No time to waste explaining why this is awesome — let’s just show you instead.
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Next-gen alerting: more insights and more control

  • April 9, 2019
  • Veronika Martosova
ContentKing’s 24/7 monitoring and change tracking ensures you never miss a thing. Starting today, our alerting engine is more powerful than ever before. Now let’s have a look at all that royal muscle!
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