SEO News: Google’s July 2021 Core Update

Google’s July 2021 Core Update is now being rolled out.

Google announced the start of the rollout on July 1st, with the update expected to take up to two weeks to be completed. This update follows as the second part to the June 2021 Core Update, which was also expected to take up to two weeks to rollout, however it was completed in only 10 days.

This update is just one of many released by Google this summer — and we’re covering it all. Below you’ll find details about the July 2021 Core Update, as well as an overview of the other announced updates and releases.

July 2021 Core Update: Rolling Out

The July 2021 Core Update is included in a two-part update, along with the June 2021 Core Update released last month. In the initial announcement, Google said that they had planned improvements but some were not ready for the June release so they split the update in two.

Google also noted that some of the changes from the June update could be reversed with the July update — this is something that we are keeping an eye on. Aside from that, there hasn’t been many details for what the update entails beyond generally improving algorithms to better for a better search experience.

There are no definitive results surrounding the update as of right now.

But there has been some chatter in the SEO community about this update showing more activity than last month’s update. For those interested in preliminary results, check out the following commentary:

• Barry Schwartz on Twitter (opens in a new tab)
• Glenn Gabe on Twitter (opens in a new tab)

Recap of Google’s Latest Updates

As we mentioned before, this is just one of several updates and launches from Google this summer. This rare-occurance of multiple, and in some cases overlapping, updates has made it more challenging to assess the impact that’s occurred to your site, if any at all.

To that end, here’s an overview of the latest announced updates and releases:

• June 2021 Core Update: Completed
• July 2021 Core Update: Currently rolling out
• Page Experience Update: Currently rolling out
• Search Console Insights: Launched
• Spam Update Part 1 & 2: Completed

What you need to know right now

As with any update, we expect to see fluctuations in rankings during the rollout of the July 2021 Core Update. Don’t panic too soon, everyone’s rankings are going up and down. And like we said before, we won’t know the full extent of the update until it is completed.

However, if you want to make sure that the fluctuations you’re seeing aren’t caused by any technical mishaps, changes that were made or any other issues — we recommend going through our 13-step checklist (opens in a new tab).

Additionally, Google also provides guidance to performing well during search and core updates here (opens in a new tab).

Keep up with Google updates

There’s plenty of more updates coming coming from Google this summer. But don’t worry, we’re here to help make it easier for you to stay in the loop.

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